Jon Setzen » Work

UCLA Department of Art

jsetzen — Sat, 08 Oct 2011 04:24:53 +0000

I’ve been hired to create a year’s worth of promotional postcards, brochures, logos, tote bags and more for the UCLA Department of Art. Here’s the first couple of pieces.

The Ides of March

jsetzen — Tue, 13 Sep 2011 06:53:11 +0000

I designed the official website for the new George Clooney film “The Ides of March.” The challenge was to include the entire ensemble cast while still portraying the site as a thriller. Project worked on while at Something Massive.

Kartell

carolinek — Sun, 28 Aug 2011 21:10:50 +0000

Kartell wanted an e-commerce site that looked and felt like one of their stores. They also needed to get noticed as SEO was a huge priority. Kartell’s first and only e-commerce site is an extension of the brand itself – minimal and functional. The site is clean, simple and easy-to-use. Build with a WordPress framework the site’s products integrate with WordPress’ heightened search properties. Currently, the site’s sales are improving steadily each month. Project worked on at Something Massive

30 Minutes or Less

jsetzen — Sun, 28 Aug 2011 20:11:33 +0000

This is the official website design for the Sony Pictures movie 30 Minutes or Less. Project worked on at Something Massive

The homepage loads with a full frame video clip from the film.

All of the site sections have a slide-in menu over a full frame cast photograph.

Users navigate the site by moving from point to point on a map – following the path the characters took in the film.

Christopher LaMarca Photography

jsetzen — Sat, 27 Aug 2011 00:48:42 +0000

Christopher LaMarca had just finished living in the forests of Southern Orange when I met him. He had been documenting the forest defenders and he needed a website to showcase his work. I kept everything simple and stripped down to give his photographs the space they needed and deserved. The site played an integral part in the project’s success. Chris was included in the Ecotopia show at the ICP in New York, his story ran in Rolling Stone and his editorial assignments now focused largely on environmental issues which are his passion. Forest Defenders was ultimately made into a book published by Powerhouse.

Redux Pictures

carolinek — Fri, 26 Aug 2011 22:02:31 +0000

Redux Pictures is one of countries most celebrated photographic agencies. They are the North American distributor of stock images for the New York Times. They wanted a site that promoted their stock library, but still featured their impressive roster of photographers front and center. Search was extremely important to them as was the ability to please photo editors from around the World. The result is a beautiful and visually engaging agency site built without Flash to improve search results. The photographer rosters are sortable by region and specialty while the portfolios themselves are viewable as a slideshow, grid, full-screen and printable. Their stock is now featured on their homepage and their stock transactions doubled since the new site was launched. Their search traffic is up over 1000% due to image tagging through WordPress.

Rock Posters

jsetzen — Thu, 25 Aug 2011 22:45:13 +0000

For about a six year period I spent a great deal of my time designing rock posters. I loved it. I made more than 300 different posters for an endless roster of artists spanning just about every genre. I sold thousands of them on my site and through InSound.com. The posters were exhibited in LA, NYC, Japan, The UK, Denmark and Indianapolis. Here are some of my favorites.

Telcel

jsetzen — Thu, 25 Aug 2011 01:02:40 +0000

Telcel.com is the portal for the telecommunications giant which is the largest telecommunications provider in Mexico, Latin and South America. This user-friendly and minimal layout helped bring clarity and usability to an information-heavy site. Each interaction point on the home page featured an inline rollover offering additional information about the various services and products. Ajax sliders and dropdown enabled the user to make informed choices on the home page. The company has seen a massive increase in conversions since the new site has been live. Project worked on at Something Massive.

Noir Book Covers

jsetzen — Wed, 24 Aug 2011 22:48:36 +0000

One of my brilliant bosses, Chris Gibbin, is also a wonderful filmmaker. His latest, entitled Lost Angeles is a modern day noir picture of LA. I helped out by contributing several noir book covers all made from scratch. They were all printed up and appeared in the film.

Kartell – The Ghost Project

jsetzen — Mon, 22 Aug 2011 00:42:26 +0000

Kartell needed to find a way to improve link authority in an organic way. I devised and executed The Ghost Project as a way to get creatives (popular writers, bloggers and designers) to talk about the brand. Each participant kept the Louis Ghost Chair for a week, answered three questions and photographed their time with the chair. The project has been extremely successful as tastemakers and trendsetters are talking about the brand. Project worked on at Something Massive.