August 2011 Instagrams

The most exciting photo I've taken in 3+ years. The birth of our second child and second son - Arlo Cloud Atticus Setzen. August 10, 2011.

I spent a huge amount of July/August at Cedar's Sinai Hospital. They have some nice arrows there.

My wife and I at Joan's on Third.

Moshay's newest purchase - my favorite of his growing motorcycle fleet

Kick ass BLT at Judi's Deli - Cedar's Sinai

bubble magic and that generally perfect LA sky

Eye chart at the pediatrician. I love the one for those who don' know their alphabet yet.

The talented Brad Swonetz - our August 2011 speaker at LosAngeles/CreativeMornings

Early flight up to SF and there's a real Cloud 9 outside the window

Patchwork

Snapped this shot this afternoon flying back from SF to LA. The world never ceases to amaze.

SF for a minute…

Heading up to SF tomorrow morning at 6:30am for a morning pitch and then it’s right back to LA. I love San Francisco and I love the fog. It’s pretty much my home town. I wish I could stay long enough to see my folks, eat some tacos and freeze my ass off in August. This postcard is from the fabulous Legends of America site.

New site

It’s finally here! A new site design. I’ve added a rather comprehensive work section which allows me to show a little bit more about what I am doing all day (and night). Thanks a million to the ridiculously talented Caroline Keim (our brilliant tech lead at Something Massive) for helping me do this.

And then there were two

First posts about kittens, now a post about babies. This site is turning on its demographic. Regardless, I am happier than I’ve ever been (for the second time in my life) to say I have a new son. Arlo Cloud Atticus Setzen was born on August 10th at 4:46am. Massive love and respect to my amazing wife, Mindy, for enduring another pregnancy. Big congrats to big brother Jack! Total and complete gratitude to the angelic folks at Cedars Sinai, especially the NICU staff for watching over our little man.