When it came time for the Quiznos to announce the host cities for their inaugural cycling event they realized they couldn’t show the actual route as they were saving that for another press conference. We created an engaging video mixing kinetic typography, a series of still images and a topographical map of Colorado with iconic shapes and altitudes to depict the challenges that awaits riders. The video was broadcast at a press conference in Denver’s state capital building with speakers that included the Governor of Colorado, Mayor of Denver and a collection of the World’s top cyclists. Project worked on at Something Massive.
