Kandji - “Your devices, in harmony” video

As part of Kandji’s brand evolution project I worked with motion graphics studio Never Sit Still to create a best-in-class launch video to renounce our brand. We tried to move away from the standard ukulele-backed product demo video and instead creating a big, bold, and beautiful brand piece that you couldn’t look away from. Hyper-real 3D renders, slick typography and dynamic motion design make this an engaging and memorable piece. The video is meant to catch the eye, pique interest, and be completely unmissable–a standout in a stagnant space. Read the full case study here.
Results: It’s early days, but we’ve had 500k views and 92% of viewers watch the entire piece. Anecdotally, we’ve heard the video is a magnet at trade shows, bringing countless people to our booth. One YouTube commenter said “…one of the very rare few I don’t skip and I even searched for it to watch again,” while another called it “…one of the most engaging software ads I’ve ever seen.”
My Role: Initial concept, script, and creative direction.
All work was done by the brilliant team at Never Sit Still.