Built - The Bluebeam Blog

For many years, Bluebeam’s commitment to producing industry best content has been a differentiator for us, but we have never had the right wrapper for all we make. In 2020, we launched Built, The Bluebeam Blog which intends to position us as a thought leader in the AEC industry. While our competitors largely depend on content aggregation, our blog dives deep into industry issues and features voices from across the global AEC. We are backed by a small stable of freelance writers who help our content team reach areas and subjects we could not do on our own. We have also invested in original illustration to help us stand out from the masses. The Original Content and Video team outdid themselves with this massively successful project.
Results: Our content grows year over year, but in the past three months since Built has launched we have seen a 220% growth in new visitors and our social sharing has increased by +80%.
My role: I led the design workshops, naming, branding, and initial content strategy.
All work was done in-house by Bluebeam’s exceptional Creative team.