Revu20 Product Launch

The latest version of our flagship product, Revu, launched this summer  in the middle of a Global pandemic. We were unable to get on jobsites to shoot the campaign, so we pivoted and used image from a shoot from December 2019. We shot 24 models in a studio in LA, and used the imagery in various ways, generally as a secondary creative. In order to draw immediate attention to our models and the specificity in their wardrobe, we transitioned into using some of our secondary and tertiary colors as primary ad colors. This bold, colorful approach brought a different light to our launch during dark times. These are colors not often seen in the AEC industry and it worked to our advantage as they were some of our best performing digital ads of all time. All casting, shooting, and production was done in Los Angeles. All portraits were shot by Brad Swonetz.
Results: We had the highest click-through rate and download rate of any launch campaign to date. The ads helped make August 2020 the third best web store month in Bluebeam history.
My role: I developed the creative direction and directed our shoot.
All work was done in-house by Bluebeam’s exceptional Creative team.